Driving Patient Acquisition Through SEO, Google Business Profile, Paid Advertising & Social Media

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Client Overview

Industry: Healthcare & Aesthetic Clinics

Client: Radiant Clinics

Objective
Radiant Clinics partnered with us to strengthen its online presence and build a sustainable patient acquisition system through an integrated digital marketing strategy.

The engagement focused on five core growth channels:

• Search Engine Optimization (SEO)
• Google Business Profile (Local SEO)
• Meta Ads
• Google Ads
• Social Media Management

The goal was to increase qualified traffic, improve local visibility, generate patient enquiries and strengthen brand authority across multiple digital touchpoints.

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Challenges

Before implementing the strategy, Radiant Clinics faced several digital marketing challenges:

• Heavy dependence on paid channels
• Limited organic search visibility
• Low social media reach and engagement
• Inconsistent local search performance
• Limited conversion tracking
• Need for measurable patient acquisition
• High competition within the aesthetic and dermatology segment

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Our Digital Marketing Strategy

Search Engine Optimization

• Technical SEO optimization
• Website structure improvements
• Keyword research & mapping
• On-page optimization
• Local SEO optimization
• Content optimization
• Internal linking improvements

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Google Business Profile (GMB)

• Business profile optimization
• Service optimization
• Category improvements
• Regular profile updates
• Local visibility enhancement
• Review management guidance

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Google Ads

• Search campaign creation
• Conversion tracking
• Bid optimization
• Landing page optimization
• Keyword expansion
• Audience targeting

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Meta Ads

• Awareness campaigns
• Lead generation campaigns
• Retargeting
• Creative testing
• Audience segmentation
• Campaign optimization

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Social Media Management

• Educational healthcare content
• Reels & short-form videos
• Patient awareness campaigns
• Promotional creatives
• Consistent branding
• Monthly content calendar

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Website Performance

Total New Users

8,500+

Returning Users

324

The website successfully attracted a large number of first-time visitors while maintaining returning users, indicating continuous discovery of the brand.

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User Engagement

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Form Conversion Journey

Form Completion Rate
50.65%

This indicates that over half of users who began filling out an enquiry form successfully completed and submitted it.

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Traffic Acquisition

Sessions by Channel

Key Insight

Paid Search remained the strongest acquisition channel, while SEO generated over 1,100 organic sessions, creating a balanced acquisition strategy beyond advertising alone.

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Google Ads Performance

Google Ads became the largest traffic source.

Results

• 6,045 Sessions
• 66.98% of Total Website Traffic
• 2,967 Engaged Sessions
• 49.08% Engagement Rate
• 26,190 Events Generated

Google Ads successfully delivered high-intent visitors actively searching for treatments and services.

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SEO Performance

Organic Search delivered:

• 1,135 Organic Sessions
• 464 Engaged Sessions
• 40.88% Engagement Rate
• 4,516 User Events

SEO helped Radiant Clinics establish a sustainable source of non-paid website traffic and improve discoverability for treatment-related searches.

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Google Business Profile (Local SEO)

Google Business Performance

Google Search Views

Mobile
26,591

Desktop
3,926

Total Search Views

30,517

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Google Maps Visibility

Mobile Maps

3,668

Desktop Maps

450

Total Maps Views

4,118

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Customer Actions

Key Insight

Google Business Profile generated strong local intent signals with over 1,300 direction requests and hundreds of direct patient calls.

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Social Media Performance

Using Meta platforms, Radiant Clinics achieved:

• 1.49 Million Content Views
• 833,182 Unique Viewers
• 15,200 Three-Second Video Views
• 1,500 Content Interactions
• 3 Days of Total Watch Time

The content strategy significantly expanded brand awareness and video consumption across social platforms.

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Meta Ads Performance

Campaign Objective:
Messaging Conversations

Campaign Results

The campaigns generated qualified patient conversations at an efficient acquisition cost while maximizing visibility through targeted audience segmentation.

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Geographic Reach

Website visitors came from multiple cities including:

• Delhi
• Mumbai
• Patna
• Agra
• Sonipat
• New Delhi
• Jaipur
• Lucknow
• Meerut

This demonstrates successful expansion beyond a single local market and increased brand reach across North India.

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Overall Results

SEO

✓ Improved Organic Visibility

✓ 1,135 Organic Sessions

✓ 4,516 Organic Events

✓ Strong Local Search Presence

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Google Business Profile

✓ 34,600+ Search & Maps Views

✓ 372 Direct Calls

✓ 1,362 Direction Requests

✓ 262 Website Clicks

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Google Ads

✓ 6,045 Sessions

✓ 49% Engagement Rate

✓ 26,190 Events

✓ Primary Website Traffic Source

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Meta Ads

✓ 107 Patient Conversations

✓ ₹260 Cost per Conversation

✓ Highly Targeted Campaign Performance

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Social Media

✓ 1.49 Million Content Views

✓ 833K+ Audience Reach

✓ Strong Video Engagement

✓ Improved Brand Awareness

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Business Impact

The integrated digital marketing strategy enabled Radiant Clinics to:

• Increase qualified patient acquisition
• Build a strong online presence across search and social platforms
• Strengthen local visibility through Google Business Profile
• Generate measurable patient enquiries through paid campaigns
• Improve engagement across website and social media
• Create a scalable, multi-channel patient acquisition ecosystem

Integrated Digital Marketing delivers the best results when SEO, Local SEO, Paid Advertising and Social Media work together to build trust, visibility and conversions.