Case Study: Professional Branding
Building a Strong Digital Presence Through Google Business Profile & Social Media Management
Client Overview
Client: Dr. Krishna Kant Singh
Designation: Senior Consultant – Pediatric Haematology, Haemato-Oncology & Bone Marrow Transplant
Hospital: Fortis Hospital, Noida
Objective
To establish Dr. Krishna Kant Singh as a trusted pediatric blood disorder and cancer specialist by strengthening his digital presence across Google Search, Google Maps and Social Media.
The engagement focused on:
- Google Business Profile (GMB) Optimization
- Local SEO
- Facebook & Instagram Management
- Educational Healthcare Content
- Brand Awareness
- Patient Engagement
Challenges
Healthcare decisions are increasingly influenced by online research. The primary challenges included:
- Building a strong online personal brand
- Improving discoverability in Google Search and Maps
- Educating parents through credible medical content
- Increasing awareness of pediatric blood disorders and cancers
- Driving patient enquiries through organic digital channels
- Creating consistent visibility across Facebook and Instagram
Our Digital Marketing Strategy
Google Business Profile (GMB)
- Complete Business Profile optimization
- Doctor-focused keyword optimization
- Specialty and treatment optimization
- Profile updates and content publishing
- Local SEO enhancement
- Performance monitoring
Social Media Management
- Educational healthcare content
- Awareness campaigns
- Disease-specific information
- Short-form educational reels
- Health awareness creatives
- Monthly content calendar
- Audience engagement
The strategy focused on positioning Dr. Krishna Kant Singh as a trusted source of reliable medical information while increasing patient awareness and confidence.
Google Business Profile Performance
Google Search Visibility
Google Search Views
Mobile Search
10,125
Desktop Search
1,615
Total Google Search Views
11,740
The majority of patients discovered the profile through mobile search, highlighting the importance of mobile-first local visibility.
Google Maps Performance
Google Maps Visibility
Mobile Maps
737
Desktop Maps
278
Total Maps Views
1,015
The profile achieved consistent visibility for patients searching nearby healthcare providers and pediatric specialists.
Patient Actions from Google Business Profile
High-Intent Patient Interactions
| Action | Results |
|---|---|
| Direction Requests | 1,026 |
| Phone Calls | 47 |
| Website Clicks | 115 |
Key Insight
More than 1,000 navigation requests indicate strong local intent, with patients actively seeking to visit the hospital after discovering the doctor’s profile.
Google Business Profile Impact
Total Business Profile Views
| Source | Views |
|---|---|
| Google Search | 11,740 |
| Google Maps | 1,015 |
Overall Visibility
12,755 Profile Views
Patient Engagement
- 1,026 Direction Requests
- 47 Direct Calls
- 115 Website Visits
These interactions demonstrate that the profile effectively converted online visibility into real patient actions.
Instagram Performance
Performance Highlights
Reach
15.7K Accounts Reached
Views
20.1K Views
Followers
4.1K Followers
Content Interactions
539 Interactions
The Instagram strategy successfully expanded awareness beyond existing followers, with over 91% of views generated from non-followers, increasing brand discovery.
Facebook Performance
Performance Highlights
Views
22.2K
Viewers
20,088
Content Interactions
62
Video Performance
- 808 Video Views
- 3 Hours 27 Minutes Watch Time
Facebook provided an additional platform for patient education and awareness while supporting cross-platform brand consistency.
Content Strategy
Monthly content focused on educating parents and caregivers through trustworthy medical information.
Content Categories
- Pediatric blood disorders
- Childhood cancers
- Thalassemia awareness
- Iron deficiency anaemia
- CBC test awareness
- Bone marrow transplant education
- Frequently asked patient questions
- Preventive healthcare
- Doctor branding
- Awareness campaigns
This educational approach helped establish authority while building trust among prospective patients and families.
Overall Results
Google Business Profile
✔ 12,755 Total Profile Views
✔ 11,740 Google Search Views
✔ 1,015 Google Maps Views
✔ 1,026 Direction Requests
✔ 47 Calls
✔ 115 Website Clicks
✔ 20.1K Views
✔ 15.7K Reach
✔ 4.1K Followers
✔ 539 Content Interactions
✔ Strong non-follower discovery and audience growth
✔ 22.2K Views
✔ 20,088 Viewers
✔ 808 Video Views
✔ 62 Content Interactions
✔ 3h 27m Total Watch Time
Business Impact
The integrated Google Business Profile and Social Media strategy helped Dr. Krishna Kant Singh establish a stronger digital presence and improve patient discoverability.
Key Outcomes
- Enhanced visibility across Google Search and Google Maps
- Increased local patient discovery through Google Business Profile
- More than 1,000 navigation requests indicating strong patient intent
- Consistent educational presence across Facebook and Instagram
- Improved awareness of pediatric haematology and oncology services
- Stronger personal brand as a trusted specialist
- Sustainable growth in digital reach, engagement and patient awareness
Conclusion
By combining Google Business Profile optimization with educational social media management, Dr. Krishna Kant Singh successfully expanded his online visibility, strengthened trust among parents and caregivers, and created a scalable digital presence that supports long-term patient acquisition and professional branding.